Claudi & Fin Office Sampling

Client:Claudi & Fin

Category:

  • Office & Gyms

The Challenge

Introducing a healthy summer snack alternative to busy office workers

What We Did

Using the HIGHJAM office database, we scheduled offices with a female consumer skew to engage and sample to the client's target audience. A bespoke sampling kit was designed to allow the team to access workers while at their desks, including producing a sales incentive coupon. An on-brand sales team was recruited to engage the audience and direct consumers to purchase in key retailers.

Images

The Results

  • 50

    Offices Visited

    Including Time Out, Shortlist Media (Stylist Magazine), Grey, Time Inc, Ballymore, Bauer Radio, iProspect, Arcadia and Bloomsbury Publishing