Compeed Park Run

Raise brand awareness and introduce Compeed patches to active consumers in multiple cities through direct sampling at community running events.

Highjam supported Compeed by attending 25 Park Runs across London, Manchester, the Midlands, Cardiff, and Dublin over a five-week period. Our team of brand ambassadors engaged with competing athletes, spectators, and the general public, providing hands-on product experiences. Aiming to put a Compeed patch in the hands of 850 potential new consumers, the activation distributed a total of 11,000 samples, ensuring maximum reach and interaction.