Curlsmith Pop Up

Drive awareness and sales through an immersive brand experience while building meaningful community engagement.

Highjam delivered an immersive Curlsmith pop-up in London, celebrating curls, creativity, and self-expression. The experience featured personalised hair consultations, styling sessions, and interactive brand moments, alongside a press and influencer launch event. Once open to the public, the activation successfully drew in passersby, generated queues before opening, and brought Curlsmith’s brand values to life through engaging, hands-on experiences.