Deliciously Ella London Sampling Campaign

Increase brand awareness and product trial for Deliciously Ella, while building consideration among health-conscious consumers and encouraging future purchase.

Highjam delivered a highly successful four-day sampling campaign across London, creating significant brand exposure among a targeted, health-conscious audience. The campaign generated strong consumer engagement, with many people already recognising Deliciously Ella through its podcast presence and responding positively to the product once sampled. The strong response, alongside samples running out at several locations, demonstrated the effectiveness of the activation in generating awareness and product interest.