Denzel’s Mascot Sampling Campaign

Bring Denzel’s Summer of Sport campaign to life through a memorable sampling experience that would capture attention, communicate key product messages and drive product trial.

The Denzel’s mascot became the focal point of a high-impact sampling campaign, helping the team cut through busy environments and spark conversations. Highjam managed the mascot from design and production through to on-street delivery, supported by targeted logistics and a dedicated sampling team across Tesco, Pets at Home and local parks. Training Bites and coupons were distributed to drive product trial and purchase.