Doritos Experience at Freshers Fairs

Create an engaging brand experience for students with a focus on driving trial through sampling

HIGHJAM delivered a 12 day, 3 week long tour across 12 Universities to surprise and sample to students during freshers month. We managed all creative and production of a the modular brand experience along with all stock logistics. Through the experiences, product sampling and goody-bag sampling for those who took part the campaign went down a storm with students - creating high numbers of UGC and brand love.