ETi Bestway UK Sampling Tour

Drive brand awareness and encourage store owners to stock Dare Dark Chocolate.

Highjam ran a five-day activation across 36 Bestway stores nationwide, encouraging store owners to sample Dare Dark Chocolate, distributing leaflets, and engaging in quality conversations to highlight the product’s benefits. The team motivated retailers to consider stocking the new bar by demonstrating its quality and market appeal, creating strong in-store presence and excitement.