Fage Sporting Events Sampling

Client:Fage

Category:

  • Event Staff
  • Sporting Events

The Challenge

Support a premium brand presence at a high-profile tennis event.

What We Did

Highjam provided a team of professional event staff, carefully selected and trained to represent FAGE in a premium sporting environment. The team engaged tennis fans throughout the event, managed hospitality areas and introduced consumers to FAGE through product sampling and friendly brand conversations. Highjam managed the staffing and on-site delivery, ensuring a consistent, polished brand presence while putting FAGE directly into the hands of tennis fans and capturing valuable consumer feedback.

Images

The Results

  • 40000

    Samples

    of Fage distributed to tennis fans

  • 2

    Week

    presence, rain or shine!

  • 1

    High-energy team

    on the ground..