KeVita x Fat Buddha Yoga Activation

Build awareness of KeVita through creating a branded event that appealed to health and wellness audiences.

Highjam created an event partnership with Fat Buddha Yoga delivering three on brand London events at Ministry of Sound, Landing 42 and The Hoxton Hotel.
Attendees received KeVita samples on arrival, with full-size bottles and mindfulness gifts distributed as they left. Highjam managed the event from end to end including capturing key consumer feedback to provide valuable insight into product perception and purchase intent.