Lost Mary Retail Activation Campaign

Drive brand awareness and increase sales of the Lost Mary BM6000 while building strong relationships with independent retail stores across multiple UK locations.

Brand ambassadors activated across key UK cities including Cardiff, Manchester, Birmingham and Scotland, delivering in-store demonstrations and driving product awareness.

Teams engaged directly with consumers and store owners, promoting key selling points, encouraging trial, and supporting sales through promotional offers.

Activity focused on store bookings, relationship building, and data capture to support ongoing optimisation and repeat visits.