Magnum Retailer Support Tour

Grow Magnum’s brand presence across the UK, increasing awareness among consumers and retailers while driving purchase through a fun, high-impact promotional experience.

A fully branded Jeep and Spin-to-Win experience brought Magnum Drinks directly to independent stockists and wholesale depots across the UK. The activation encouraged consumers to purchase a bottle of Magnum to unlock the promotional game, with an energetic team creating excitement, managing prizes and driving engagement. Highjam managed the campaign kit, logistics and on-site execution, creating a flexible roadshow format that combined strong brand visibility with a clear purchase mechanic to support sales throughout the summer season.