Marshall Guerrilla Pop Up

Target young, social urbanites to encourage trial of Marshall speakers while in social hangouts

Highjam delivered a guerilla demonstration campaign across London parks and open spaces, putting speakers into as many hands as possible during the summer season. Consumers were able to trial a speaker, allowing the target audience to test the product for themselves in a relaxed social setting. Highjam managed all permissions where required and sourced branded kit and marketing materials to increase opportunities to see and drive the campaign’s ROI.