Nakd Mindblown Sampling Stunt

Activate a PR stunt to drive trial of Nakd range and engage with target consumers.

Highjam brought the Nakd Mindblown campaign to life, working closely with PR to integrate the characters and style of the TV advert into the activation. The Nakd Megavan was upgraded to be fully functional and to showcase the new creative, serving as the central hub for the campaign. Brand Ambassadors wore themed uniforms to reflect the advert, while interactive buttons played soundbites from the TV spot. A colour-changing lightbox at height attracted attention to the vehicle, drawing crowds and creating an immersive, high-energy brand experience that reinforced the Mindblown messaging.