Poundland & Dealz National Merchandising
Client:Poundland
Category:
- Merchandiser and Retail Teams
The Challenge
Deliver a large-scale merchandising rollout across the UK & Ireland, ensuring consistent POS placement, improving product visibility, and educating in-store teams on key product messaging.
What We Did
Teams activated across 828 stores to install and position new POS, including posters, door placements and till headers.
Brand ambassadors engaged directly with store teams to ensure correct placement, improve product knowledge, and capture feedback through a bespoke reporting system.
Each store visit included full auditing, POS placement, and detailed reporting to support ongoing optimisation.
The Results
-
828
stores visited across UK & Ireland (100% coverage)
-
68%
of stores successfully had POS installed
-
955
end-of-aisle displays audited across stores
