Quartz London Guerrilla & Static Activation

Create a scalable, thought-provoking brand awareness activation that could work across both static and guerrilla environments, driving consumer engagement and app downloads alongside Quartz’s OOH campaign.

The Quartz activation brought the brand to life across King’s Cross, London Bridge and Old Street over seven days, with a combination of static and guerrilla activity days. A 5m x 5m stand featured a brand awareness zone showcasing Quartz headlines, alongside a CTA zone with a branded food trike offering free food in exchange for app downloads. The flexible format allowed the experience to adapt across different environments, with Highjam managing the production, logistics and on-site delivery across both static and guerrilla activity.