Ramona’s Hummus Hits Big Feastival

Create a high-impact festival activation that would capture attention, drive product sampling and sales, and build brand engagement with Big Feastival’s food-loving audience.

Ramona’s took over Big Feastival for three days, with a bold branded van creating a standout presence across the festival site. An interactive game, product sampling and branded merchandise encouraged consumers to stop, play and discover the brand, while the team created plenty of photo and selfie moments that extended Ramona’s reach beyond the festival through social sharing. Highjam managed the activation end-to-end, from creative and festival space booking through to logistics, vehicle sourcing, merchandise, staffing and on-site delivery.