Ramona’s Sampling Tour & Events Activation

Maximise Ramona’s reach with their target audience to impact purchase consideration and grow brand love

Across the UK festival calendar, Highjam brought Ramona’s to life with a series of eye-catching branded stands and a dedicated activation team. Event Managers and Brand Ambassadors created a welcoming, energetic presence, engaging consumers, delivering product samples and communicating key brand messaging to encourage product trial and purchase. From stand production and team staffing through to on-site management, Highjam handled the activation end-to-end, creating a consistent experience and plenty of happy hummus customers along the way.