Tan Luxe Sampling Guerrilla Pop-Up

Increase brand engagement while creating a memorable experience for both existing customers and new audiences.

HIGHJAM delivered a guerrilla Sampling Pop-Up in prime London locations near to Space NK stores.
We designed a branded Airstream experience offering consumers product samples alongside free ice cream, encouraging engagement and conversation with staff.
Locations were visited on a guerrilla basis to disrupt, stand out and be noticed.
Warm weather, interactive elements, and a QR code activation helped attract attention and drive participation, appealing to both loyal customers and new audiences.