Tanologist University Sampling Campaign

Increase Tanologist’s visibility and product trial among university students through a high-energy sampling activation that encouraged social engagement and meaningful brand interaction.

Highjam delivered a three-location university sampling campaign across Glasgow, Newcastle and Liverpool, using a team of three Brand Ambassadors supported by a Tanologist mascot to create a standout presence across busy campus locations. The team engaged students through product education and sampling, with branded goodie bags distributed to those who engaged with the key messaging and followed the brand on social media. Bright branding, a strong visual presence and an energetic team helped create high-quality interactions and bring Tanologist’s latest self-tan product to life.