Vegan Society Influencer Campaign

Raise awareness of The Vegan Society’s ‘The Future Normal’ campaign and encourage both vegan and non-vegan audiences to make small, positive changes towards a more vegan lifestyle.

The Future Normal campaign brought together a diverse group of carefully selected influencers, chosen for their love of animals, pets and varied audiences rather than existing vegan credentials. Highjam sourced and managed the influencers, providing each with a sanctuary animal adoption pack to inspire authentic, shareable content featuring their pets. Influencers used grid posts and stories to introduce the campaign, encourage small positive vegan changes and drive followers to The Vegan Society’s website, creating engaging content designed to connect with audiences beyond the existing vegan community.