Vodafone Pop-Up Airstream Experience

Build Vodafone’s presence across London by positioning the brand as London’s best network, driving consumer engagement and encouraging network trial in high-footfall environments.

Highjam delivered a high-impact pop-up Airstream experience across some of London’s busiest locations, including Canary Wharf, Paddington, Spitalfields, Boxpark and Vodafone HQ. The activation created a strong and consistent Vodafone presence, using a fully branded Airstream, merchandise and an engaging team of five to capture attention and create memorable brand interactions. QR-led network trials gave consumers a direct opportunity to experience Vodafone for themselves, helping strengthen brand retention and turn awareness into consideration. Highjam managed the activation end-to-end, spanning site sourcing, creative design, Airstream branding, merchandise production and on-site delivery.