WeRoad Festival Tour

Client:WeRoad

Category:

  • Experiential Experiences
  • Festivals & Events

The Challenge

Create engaging, memorable brand experiences for diverse festival audiences across the UK, while increasing awareness and interaction with WeRoad.

What We Did

Highjam supported WeRoad on a multi-stop festival tour, delivering vibrant brand experiences across five major UK festivals. We provided full production, logistics and on-site support, installing WeRoad tipis featuring chill-out areas, branded games, temporary tattoos, a photobooth, and a wheel of fortune. Each activation was tailored to its audience ensuring memorable engagement across diverse demographics. Festival-goers embraced the interactive experiences and immersive brand environment.

Images

The Results

  • 100k+

    Reach across all events