Berghaus Immersive Event & Content
Client:Berghaus
Category:
- Brand Events & Parties
The Challenge
Encourage new and existing Berghaus fans to embrace their love of the outdoors
What We Did
Highjam created a regional online and live event experience – The Get Out Game. A one day treasure hunt style experience within four national parks across England, Wales and Scotland.
The Highjam team delivered a full integrated response from event design and management, site negotiation, production, content creation and a pre-awareness campaign across all Berghaus social accounts, paid for search, retailers, radio, local and national press.
Images
Video
The Results
-
2M
Reached
Across Social & PR
-
65K
Directly Engaged
Across social media and the live event