Berghaus Immersive Event & Content

Client:Berghaus

Category:

  • Brand Events & Parties

The Challenge

Encourage new and existing Berghaus fans to embrace their love of the outdoors

What We Did

Highjam created a regional online and live event experience – The Get Out Game. A one day treasure hunt style experience within four national parks across England, Wales and Scotland.
The Highjam team delivered a full integrated response from event design and management, site negotiation, production, content creation and a pre-awareness campaign across all Berghaus social accounts, paid for search, retailers, radio, local and national press.

Images

Video

The Results

  • 2M

    Reached

    Across Social & PR

  • 65K

    Directly Engaged

    Across social media and the live event