HIGHJAM Drives Awareness Nationwide With Specsavers’ “You’re Entitled” Campaign

HIGHJAM is proud to have delivered two impactful activations for Specsavers’ “You’re Entitled” campaign – a nationwide effort designed to educate corporate workers about their free workplace eye-care entitlements. Across high-traffic locations in London, our teams brought clarity, conversation and thousands of samples directly to the people who needed the information most. 

Targeting Commuters Across London – 19,200 Tote Bags Distributed 

Our team of five brand ambassadors hit six major commuter hubs across London over two weeks, working focused morning-shift windows to reach corporate workers on their way into the office. 

Across just 24 hours of live sampling, the team successfully distributed all 19,200 branded tote bags while educating commuters on their statutory eye-care entitlements.

On-site survey insights highlighted just how vital this campaign was: 

• Only 17% had even heard of corporate eye-care entitlements. 

• Only 21% knew what they were specifically entitled to. 

• Just 13% had ever used their entitlement. 

After speaking with the team, 79% said they would now approach their employer to claim support – a huge behavioural shift driven by face-to-face education. 

Pitch locations saw an estimated 103,000 footfall, with the branded trike, uniforms and sampling unit creating strong visual standout despite the morning rush. 

Canary Wharf Pop-Up: Free Coffee & Totes Bring the Message to Life 

HIGHJAM also delivered a high-energy pop-up at Canary Wharf Plaza, combining free coffees and tote bags with on-the-spot education for office workers. 

Across the day, brand ambassadors and two expert baristas handed out 700 coffees and 2,100 tote bags, driving approximately 2,000 meaningful interactions with workers keen to understand how Specsavers supports those who spend long hours in front of screens.
 

Footfall was estimated at 12,000, with many participants expressing complete surprise at the entitlement: 

• “It’s a great idea and I knew nothing about it until now!” 

• “It’s great to build awareness!” 

• “What a great scheme!” 

The response was overwhelmingly positive, with many asking follow-up questions and planning to contact their employers for more information – exactly the behavioural outcome the campaign was designed to spark. 

A Campaign That Informs, Engages & Empowers 

Across both activations, the message was clear: when people understand their workplace eye-care rights, they feel empowered to take action. HIGHJAM’s team brought this education to life through human connection, smart placement, and clear communication – proving once again the power of experiential to shift awareness and behaviour at scale. 

We’re proud to have supported Specsavers in delivering a campaign that not only raised awareness, but helped thousands of people take proactive steps toward better eye health at work. 

Want to bring your health, wellness or awareness campaign to the streets? 

From commuter sampling to retail pop-ups and nationwide tours, HIGHJAM delivers experiences that educate, inspire and convert. 

Get in touch to plan your next activation – hello@highjam.co.uk