BYOMA Sampling Tour

Boost brand awareness and drive trial across major UK cities

Highjam ran a guerrilla sampling tour across eight major cities London, Cardiff, Leeds, Birmingham, Glasgow, Edinburgh, Newcastle, and Sheffield. Strategically positioned near stockists and high-footfall areas, the team distributed 50,000 samples, engaged with excited consumers, and directed passers-by to explore and purchase the full-size product. High energy, mascot appearances, and on-the-spot activation decisions ensured maximum visibility and a lasting impression at every location.