Pukka World Flavours Sampling Pop Up

Introduce Pukka’s new World Flavours to consumers, media, and influencers while creating a memorable tasting experience

Highjam brought Pukka’s World Flavours (Jamaican Jerk Chicken, Mexican Beef, and Indian Spiced Vegetables Parcels) to Spitalfields Market for a one-day pop-up. Visitors were taken on a sensory journey with interactive spice stations, a beach-themed photo zone, and handcrafted drinks paired with each parcel. Consumers who tried all recipes received a refreshing drink, encouraging engagement and tasting of the full range.