Lintbells YuMOVE Pup-Up Shop

Create a scalable brand experience that brought YuMOVE’s Active Together message to life, increasing brand awareness and recall while engaging dog owners across indoor and outdoor environments.

Highjam created and delivered a fully scalable YuMOVE “Pup-Up” shop, designed to work seamlessly across city centres, parks and exhibitions. The immersive experience encouraged dogs and owners to interact with the brand, discover the YuMOVE range and sign up to the YuMOVE Club to receive a month’s supply of samples. Delivered across four weekends in high-density dog-owner locations, the roadshow combined static activations with guerrilla park teams to extend the experience and reach even more consumers, with clear KPIs set around total reach, sales and sample distribution to measure the campaign’s impact.