Minor Figures Commuter Sampling

Get Minor Figures’ Ready to Drink blends directly into consumers’ hands, driving product trial and brand awareness through targeted sampling to busy commuters

Highjam combined strategic planning, creative production and on-the-ground execution to deliver a six-week Minor Figures campaign across four UK cities. 25 activation days were strategically planned around key consumer hotspots, with locations adapted based on performance. A bespoke branded chiller trike maximised visibility and flexibility, while Polaroids featuring a 15% discount code encouraged online sales. Highjam managed the campaign end-to-end, from planning and production through to staffing, logistics and evaluation.