New Balance Promotional Staffing

Bring New Balance’s Grey Days campaign to life with an energetic promotional team that could capture attention, spark conversations and drive consumers to get involved.

The Grey Days campaign brought New Balance’s signature style to the streets, with Highjam staffing energetic Brand Ambassador teams across London and Paris. Bespoke Grey Days newspapers sparked conversations and led into an interactive crossword competition, giving consumers the chance to test their knowledge and win New Balance vouchers. With strong product knowledge and a confident, on-brand approach, the teams created memorable interactions that kept consumers coming back for more.