Character-Led Sampling Campaign

Create a fun, attention-grabbing sampling campaign that would bring BYOMA’s products to life and engage consumers across multiple UK locations.

BYOMA’s campaign hit the streets with a colourful cast of character mascots, each matched to the product being sampled. Working alongside an energetic team of Brand Ambassadors, the characters created standout moments that grabbed attention and encouraged consumers to stop, interact and discover the range. Highjam sourced and managed the character talent and experiential team, delivering the campaign across multiple UK locations and creating a consistent, playful brand presence wherever it landed.