HIGHJAM Brings Curlsmith to Life With a Three-Day Immersive Pop-Up in Soho 

 

From 6th–8th November, HIGHJAM transformed 59 Greek Street into a vibrant celebration of curls, creativity and community – delivering a truly immersive brand experience for Curlsmith. It was a bloomin’ brilliant blend of beauty, self-expression and real human connection. 

For three days, the Soho townhouse became a curated world of all things curls. Guests were invited into a space designed to make them feel seen, celebrated and inspired, with a series of interactive touchpoints crafted to express the heart of the brand. 

A Space Designed for Expression 

The pop-up offered consumers and creators the chance to experience Curlsmith in a whole new way: 

Personalised curl consultations with expert stylists
“Curl Confessions” – an honest, playful space to share curl stories
DIY flower bouquets for meaningful takeaway moments
Signature curly cocktails inspired by the brand’s personality
A tactile, sensory environment built to encourage exploration and joy 

Authenticity, expression and connection were the guiding principles of the activation -and the audience felt it. 

A Standout Three Days in Soho 

The results spoke for themselves. Over the three-day experience, the pop-up attracted: 

Dozens of VIP influencers, content creators and brand advocates
Hundreds of guests, with queues forming down Greek Street
Continuous engagement across all activation zones
A flood of organic social content, amplifying reach far beyond the space itself 

The atmosphere was warm, energetic and inclusive — a true reflection of the Curlsmith community and the values the brand champions. 

Where Creativity Meets Connection 

By shaping a space that invited play, discovery and conversation, HIGHJAM helped deepen brand love and turn guests into long-term advocates. Every detail – from the styling stations to the cocktails – was crafted to deliver a memorable, multi-sensory experience that people wanted to share. 

Making IRL Magic Happen 

When a brand wants to show up in the real world, HIGHJAM brings it to life with heart, imagination and flawless execution. This pop-up was a celebration of everything experiential marketing can do: create emotion, drive connection and turn moments into movements. 

Here’s to more curls, more creativity and more unforgettable live brand experiences.  

Want to create an immersive beauty experience or pop-up of your own? 

Whether you’re a beauty brand looking to build community, or any brand wanting to craft a high-impact, sensory-driven pop-up, HIGHJAM can help you bring it to life. 

Let’s build an experience your audience will never forget.
Get in touch with us to start planning your next activation – hello@highjam.co.uk