Influencer marketing is showing no signs of slowing down. At the start of the Covid-19 pandemic, influencer marketing along with all other marketing disciplines took a downturn as brands suspended campaigns, but since then the industry has adapted with many brands now increasing their spend as a result of the change in the way brands engage their audience.
Influencer marketing is still one of the quickest ways to build your brand online and raise awareness among your target audience. An ‘Influencer Outreach’ campaign continues to be more emotive and memorable than TV, Facebook and Youtube ads.
The biggest change in influencer marketing this year has been the recognition that influencers can be credible communicators rather than just a vehicle to promote sales. A recent report by Takumi found that 25% of consumers are more likely to source news updates and opinions from influencers than journalists and established news outlets. At the same time, 58% of 16 to 24-year olds and 56% of 25 to 34-year olds agree that social media influencers should use their platforms to discuss current affairs and everyday activism.
So influencers are not just here to help sell fast fashion – brands have started to realise that influencers can been credible communicators and used for social change.
If you have not yet considered influencer marketing as part of your overall marketing strategy, we think you may want to reconsider. A quick intro into what it is… “A form of social media marketing, that uses product endorsements from influencers”.
And what is an ‘influencer’? Great question. They are highly dedicated individuals who have built relationships and created a community of like-minded followers. This relationship is built on trust and credibility. When an influencer discusses your brand with their following, you are gaining the attention of an actively engaged audience, who are likely to go and try/buy your product or find out more about your brand.
Commonly influencers are used to increase brand awareness by expanding your reach, and in turn increasing your sales. They are also great for supporting smaller business needs i.e. tapping into a new demographic, or interest. It is important to remember, influencers these days will only work with a brand that also adds value to their social media presence too – content is king!
At HIGHJAM we have connected with a wide variety of both influencers and micro-influencers – creating engaged relationships, ensuring a successful partnership. Being in tune with them, and their followers allows us to correctly match them with a brand who will reap the benefits of their perfect target audience. Our influencers form expertise across wellness, fitness, food, beauty, travel, family, and lifestyle; to name a few!
Recently we activated an Influencer Campaign for our client Suivie. For more information take a peek at the Suivie case study.
If you want to find out more about running an influencer campaign, please get in touch at firstname.lastname@example.org