How can guerrilla sampling help your brand? Guerrilla sampling campaigns disrupt the daily grind leaving a lasting impression on consumers. Successful campaigns create positive consumer experiences leading to increased brand awareness and future product purchase or service usage. Another huge advantage of guerrilla sampling is that it is a cost effective marketing strategy that can…
Posts Tagged:consumer engagement
What are the most important pieces of information your agency needs to know to provide the best response to your brief? We understand the hard work invested in producing marketing plans and securing those budgets, but translating your needs to an agency isn’t always easy. Here are some key details we love to understand from…
Since Boris’s announcement of the easing of lockdown, traditional sampling campaigns are set to reboot During the past year of isolation, we have all adapted, pivoted and even upskilled. Our clients have leaned on us to deliver ‘safe sampling’ options. Via which the consumer has received a sample without having any direct contact with another…
As we enter the recovery phase of the Covid crisis, its only natural for marketing teams to re-appraise existing plans and consider their options with how to engage potential customers face to face with their products. Either through product sampling or demonstrations. Pre-Covid, options were simple. Product Sampling and Demonstrations could take place in various…
The early part of 2020 saw huge changes in the way we choose our products and consume our media. Social media usage is up 30%, online spend is up 25% and we’re searching online for inspiration for all sorts of lockdown activities (‘Brilliant banana bread’ was the most searched for recipe in the UK during…
It’s no secret that the Experiential and Events industry has been hit hard by the Covid-19 crisis. Whilst some brands quickly adapted and moved plans online with creative content and virtual events, others postponed activity and wait for when live experiences and consumer face to face engagement can begin again. There is no right or…
Office sampling, office demonstrations or office based Experiential campaigns are one of the most successful ways of getting your brand in front of a significant number of business professionals. This environment provides the time to really engage your audience with a tailored, uninterrupted experience that is relevant to them. Whether it is a desk drop-off,…
Only a decade ago if you had spoken to a business director about their brand identity being impacted by social media networking you’d probably be laughed at. Today a presence on social platforms like Instagram, which has 700 million active monthly users, Twitter and Facebook can influencer consumer behaviour and connect with the online public…
A trade or consumer show is a hub of activity where you can meet customers, buyers, and a whole host of interested parties. To maximise the opportunity and get a good return on the time and money investment, make sure to plan effectively and put a strategy in place. Design your space to stand out…
It’s been a busy start to 2017 here at Highjam, with several new client wins including the leading Multi-vitamin and mineral brand Alive! Alive! appointed us to implement a London-based sampling campaign to drive brand awareness and trial at a time when their consumers would be most receptive to sampling their product. Alive! offer a…
