Education First Title Host Family Recruitment Campaign

Drive recruitment of host families for international students while increasing brand awareness across multiple UK cities.

Experiential teams activated across five UK cities at high-footfall locations to engage the public and identify suitable host families.

A branded 3x3m stand, supported by collateral including tote bags, flyers and merchandise, was used to attract attention and drive conversations.

Teams captured lead data, communicated key messaging, and encouraged sign-ups through direct engagement and on-site data capture.