Education First Recruitment Campaign

Drive recruitment of host families for international students while increasing brand awareness across multiple UK cities.

Experiential teams activated across five UK cities at high-footfall locations to engage the public and identify suitable host families.

A branded 3x3m stand, supported by collateral including tote bags, flyers and merchandise, was used to attract attention and drive conversations.

Teams captured lead data, communicated key messaging, and encouraged sign-ups through direct engagement and on-site data capture.