Nielsen Sports Fan Engagement & Data Capture Activation

Engage sports fans in a live event environment to capture high-quality data and insights, while ensuring strong participation and positive brand interaction.

Teams activated on-site at a live sporting event in Glasgow, engaging fans through face-to-face interviews and structured data capture.

Brand ambassadors approached attendees, facilitated conversations, and gathered insights to support Nielsen Sports’ research objectives.

The activity focused on high-quality interactions, ensuring meaningful engagement and accurate data collection.