Minor Figures Retail Sales

Create a stand-out, disruptive GWP activity at key retailers across London

Building on their strong brand spirit, we produced a giant replica of the Oat M*lk carton, stopping consumers in their tracks as they entered key retailers. Additional marketing materials were sourced that fit with the brand's urban, early adopter route and a highly desirable gift-with-purchase mechanic was implemented to encourage immediate sales – a branded Minor Figures bar towel.
The campaign was delivered on a guerrilla basis, creating a strong ROI across 12 top London stores.