Retail Sampling & Promotional Staffing

Drive awareness, product trial and purchase of Karma Cola’s range through engaging in-store experiences across Waitrose, Selfridges, Whole Foods and independent stores,

The Karma Cola sampling campaign brought the brand to life across premium retail environments including Selfridges, Whole Foods, Waitrose, Revital and Harvey Nichols. An experienced retail team showcased Karma Cola’s organic and Fairtrade credentials through knowledgeable product conversations and chilled sampling, introducing consumers to the range, encouraging trial across different variants and promoting the in-store offer to turn interest into purchase. The team also captured consumer and retailer feedback, providing valuable insight while building stronger connections with Karma Cola’s target audience.