The Guardian Sales & Subscription Teams

Drive sales of The Guardian and increase subscriptions through face-to-face engagement in busy retail stores

Dedicated sales teams engaged consumers across key retailer locations, creating direct opportunities to introduce The Guardian to existing and new readers ,
Experienced team members were carefully briefed to represent the brand confidently, engage passers-by and turn conversations into sales or potential subscriptions, with Highjam managing the team delivery and on-the-ground activation.