Winnrz UK Launch

Highjam were tasked with raising awareness of Winnrz and to gain new user registrations prior to their UK launch

We created a 5 week tour across London to deliver the strongest reach possible using three guerilla street teams for maximum coverage. Used expert fields teams to educate consumers to break down any barriers to participation.
Our teams were hand picked for the role, received an immersive training session to ensure they could convert as many sign ups as possible and had tailored motivation and incentive programs to ensure success!