Kitchen Joy Shopping Hub Sampling

Drive awareness and trial of Kitchen Joy’s Thai frozen ready meals, positioning them as a convenient alternative to eating out within high-footfall retail environments.

Kitchen Joy activated across four major UK shopping centres as part of their ‘Staying In vs Going Out’ campaign.

The space featured branded freezers stocked with product, a lounge-style seating area, and an interactive throwing game to attract and engage shoppers. Our promotional team drove interaction through gameplay and sampling, creating strong engagement and encouraging trial of the range.