Les Légendes Wine Bar at Big Feastival

Build awareness of Domaines Barons de Rothschild Lafite’s Les Légendes range, drive consumer trial and create meaningful engagement within a busy festival environment.

Highjam delivered a three-day Les Légendes wine bar activation at Alex James’ Big Feastival, creating a premium and engaging environment for consumers to discover the range. The activation combined product sampling, a Spin-to-Win experience and QR-led sign-ups, supported by a knowledgeable bar team who brought the brand story to life and encouraged purchase. Highjam managed the activation end-to-end, delivering a distinctive experience that stood out within the busy festival environment.